I went out to lunch with Doug today and he told me about FreeWheelz.com. I still think it might be an elaborate April Fool’s joke, but imagine how many people will opt for a free car if they can. The example car that is pictured in this Esquire Magazine article is branded with Stay Free Maxi Pad advertising.
Can you just imagine talking to a friend you were picking up for the first time? “I’ll be in a Stay Free Maxi Pad mini-van that says ‘Heavy Flow’ on the hood.” Methinks this free stuff with advertising thing has gone too far.
This Salon article confirms what I think most of us that subscribe to Fast Company, Business 2.0, and The Industry Standard already knew: the magazines are getting too big. It also mentions Time’s new entry into this content area: eCompany Now. Based on what it says on their site, that magazine will be availabel in May.
Work on the site continues. I’m struggling with some of the sub-page layouts, so don’t hold your breath.
An exciting day. Too bad I can’t talk about what happened here yet.