My Quick Take: Vesper, Adieu

What went wrong was very simple. We never made enough money.

Source: Vesper, Adieu

 

I really like(d) Vesper, but it never stuck for me. I was a day one user, mainly because I am huge fan of all three of these guys, and also consider their QA lead an internet friend.

I don’t know what they could have done differently, especially with only three of them, I do think that, for their core audience, there are three platforms that matter:

1. mobile/iOS
2. Desktop Mac
3. Web

I think to be successful in the market segment they were in, you need to have solutions for all three. Other solutions, like Apple's Notes app and SimpleNote, while they might not be as elegant as Vesper, win based on the utility on multiple platforms. That's why Vesper never stuck for me. Having said that, even Evernote, which appeared to be a juggernaut in this market, are having their own issues with a subscription business model.

Only Brent, Dave and John know for sure, but from my outsider’s view, this was a part time job for all three of them. I suspect that if even one of them had made this more of a full time job, it might have generated perspective and possibly drive to succeed. Just guessing on that bit, and I could be completely wrong.

I’m currently using Apple Notes as my primary phone/tablet/desktop text tool. iCloud sync has worked great for me.