I, Cringely | The Power of X Another essay extolling the virtues of Apple entering the Intel based OS market. I don’t see it. In my opinion, despite the fact that it might be good for Microsoft to see some real competition on the desktop, it would be the death of Apple. Apple is a much smaller company than Microsoft. Apple is not capable, at this point at supporting the sheer volume of hardware available on the Intel platform. I could be wrong about this, but I don’t think so. Apple’s only real credible advantage is the cohesion between their hardware and software. I just don’t think they could make as much money changing their business plan to a software only one. They are a hardware company. How many companies can you name that made a huge switch like that successfully?