SF Gate: Macromedia survives a decade by reinventing itself Reading this story makes me think that, to some extent, Macromedia still is not coherent as a company. The article mentions Dreamweaver and Flash as Macromedia’s most important products, but fails to mention their server line of products, which I think will end up being equally as important to the company moving forward. This, from a marketing perspective, is a really important aspect to their story.