While I was in Aruba, I read both Pattern Recognition and Down and Out in the Magic Kingdom. I enjoyed both books for different reasons. William Gibson’s writing has gotten better with each of his books in my opinion. He does a great job of setting a mood for the book, and then playing a melody around that mood. It seemed to me that Pattern Recognition explored territory that none of his previous books have explored as well, this sort of texture of life that revolves around design and brand in today’s world.