So, the cat is kinda out of the bag this morning. With this Hollywood Reporter story, and the launch of our bubble wrapalicious placeholder site, the project I have been working on under wraps at Turner is no longer a secret.

I guess the only thing I will say is that we're cranking along behind the scenes getting things ready. It's hard to believe that this whole thing started with a little conversation in a conference room over a year ago. PaidContent comments, somehow linking our project with Office Pirates, although the concepts are completely different. I can see how they might see anything that comes from Time Warner as all part of the same bucket, but we actually started working on this well in advance of Office Pirates going public, and our content and site are very different from theirs. Well, gotta get back to working on the site now....